BlueSquare sportsbook and casino revenues have been reported as being up 50 percent and active customer numbers rise 12.5 percent to 261000. BlueSquare is owned by the UK gambling group Rank and has been active in uk casino, for quite some time.

The Rank group also owns Meccagames, which includes a multi-player online bingo product that was relaunched in August has been successful, and Rank expects the integration of Blue Square into its overall gaming division to improve cross-sell and marketing, leading to the launch of a Grosvenor-branded online casino in the second half the year.

The company said the interactive side of the business would be "integrated more closely with Rank Gaming to maximise the developing synergies between our retail and online gaming operations".

Financial highlights included Blue Square revenues of GBP 18.6 million (US$35.4 million), with operating profits of GBP 3.1 million, compared with GBP 300 000 in 2005. Gaming made up GBP 10.2 million of the revenue and sportsbook operations GBP 8.4 million.