The 32Red Casino group has bought out the uk bookmaker BetDirect and is now in possession of one of the largest independent telephone and internet betting businesses in the UK. The online gambling company 32RedCasino will now in a position to offer telephone, internet, interactive TV and mobile sports betting, as well as online casino, poker and fixed odds games via BetDirect.

Ed Ware, CEO of 32Red Plc, commented: "The acquisition of Bet Direct fits the strategic objectives of 32Red extremely well providing a much enlarged customer database and the ability to offer the full portfolio of betting and gaming products. Our focus on the uk online casino market has enabled both management teams to identify areas of marketing cross-over, area for review and customer recruitment and retention opportunities.

This latest news from 32Red Online Casino comes on the back of their float in September 2005 on to the London Stock Exchange’s Alternative Investment Market (AIM) as well as the announcement in April of this year that 32Red.com will be the official club sponsors of Aston Villa Football Club for the 2006/07 and 2007/08 seasons.