No surprise to see that Coral Eurobet are in hoc with Chelsea Football Club as they are in a two year partnership as its official online betting partner, these type of deals will become more common in years to come as both are in the entertainment sector and provide an opportunity to develop incremental growth.

Under the terms of the two season deal Coral Eurobet's online betting arm, coral.co.uk, will provide Chelsea's official website, ChelseaFC.com, with an exclusive co-branded microsite, containing a wide range of football and sports odds as well as a host of special Chelsea-related bets.

ChelseaFC.com will actively promote the dedicated Coral microsite on its homepage, as well as in a dedicated betting and gaming section, and will communicate topical Chelsea odds, specific Chelsea poker tournaments, and the latest casino product launches via its regular newsletter.

"This is a thrilling partnership between one of the World's leading betting and gaming companies, and one of the biggest football clubs on the planet, matching success with success," said Vaughn Ashdown, Chief Executive of Coral Eurobet.

Cas Knight, Managing Director of Chelsea Digital Media, added: "We are excited to be working with Coral this season. By working together in partnership with Coral we expect to give Chelsea fans a wide choice of fun online gaming opportunities, and to grow revenues in this area."